The small beautiful, European nation of Iceland is pressing charges against the super market chains Iceland for using its name CNN MONEY reports. Iceland the nation is weary of Iceland the supermarket for using its name which the state says has made the supermarket to block other companies from using the same name in their products and filed a case on Friday to the European Union Intellectual Property Office to invalidate the trademark.
Iceland food which is reported to hold a Europe-wide trademark for the name and has been using it for close to 50 years “has aggressively pursued and won multiple cases against Icelandic companies which use ‘ICELAND’ in their representation or as part of their trademark, even in cases when the products and services do not compete,” the government said in its statement.
O their part, the company says they will” vigorously defend Iceland Foods’ established rights where there is any risk of confusion between our business and Iceland the country.” It also rejected charges that it had made “unrealistic and unacceptable demands”
The republic of Iceland has a population of just 330,000 people and is a favourite touristic destination with its beautiful mountains and volcanoes